THE BIG ISSUE FOUNDATION

Agency: Papers and Pixels Collective / TSW

Brief: draft direct mail campaign to acquire a new set of monthly donors for the foundation, which operates to support The Big Issue vendors in all areas required to further their development - building on previous campaign (TSW) with new stories.

Delivery: using vendor stories, images and the Big Issue TOV, we crafted a compelling letter detailing successes, challenges faced and the positive impact of donations, to galvanise readers to take action.