UNILEVER

C+C Creative Team / Agency: Ogilvy

Brief: concepting to develop a re-brand strategy for old-fashioned FMCG brand to move into a lifestyle fashion space.


 

Delivery: various iterations of possible campaign directions across media: OOH, social, digital, TVC developed in several phases. We set out to find a strong, bold, youthful, and humorous TOV for a brand previously perceived as stuffy housewife business.

 

 
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