Y CARE INTERNATIONAL

Agency: The Specialist Works

Brief: pitch presentation for TSW to develop a fundraising campaign for Y Care International (YMCA affiliate international charity), offering local training and development funding for young people in need across the world.

 

 

Delivery: full brand evaluation culminating in a pitch to present two separate campaign directions, each in line with Y Care Foundation TOV, brand values and goals, targeting a younger UK audience. 

 

The pitch won.