ECD / Creative Lead
Agency: Eulogy
Concept and Execution for AMEX UK’s TikTok Launch Campaign - Christmas Shop Small Promotion
The brief: launch Amex on TikTok in the UK with a Shop Small campaign to promote buying gifts from small independent retailers and educating the audience that small retailers take Amex.
A series of social videos set to the same music as their TVC campaign running concurrently. Classic TikTok content to showcase a fun shopping experience across a handful of chic independent retailers.
Nominated to the SABRE Awards x 2
