C+C Creative Team / Agency: In-house

Brief: develop tube car panel ads for the London underground, linking conceptually to social campaign across instagram and facebook. Extended to a second phase of localised ads for Glasgow subway.

Delivery: expanded during the brief to become a set of two ads, complimentary stories, adopting the friendly and cheeky TOV of the brand, working with and within the parameters of its customers’ lifestyles.


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